Social Media

Android Users, Get Ready To View Ads on WhatsApp Status

Indian Business Blog featuring on Business, Technology and Education
Written by Harshad Patankar

Facebook-owned messaging app WhatsApp is now set to change its business model and now would allow advertisements to be displayed in the ‘Status’ section of the App. 

WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours.

WhatsApp with Ads ?

Four years after its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly carry targeted ads from 2019 — on a platform that has been ad-free till date.

WhatsApp has slowly changed its business model and now trending more over to the revenue generation tool after Facebook has acquired it a few years back. Earlier WhatsApp has said that it would be FREE for life, but it then introduced structured messages for Business accounts and now rumours about Facebook fuelling ads on Whatsapp started popping up at the end of last month, stating that ads are coming to WhatsApp for iOS, and now same happens for Android, Android Headlines reported.

“WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future,” fan-site WABetaInfo that tests Whatsapp features early tweeted.

According to previous media reports, the advertisements would be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.

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The move has been making the rounds ever since Facebook acquired WhatsApp, the report added. WhatsApp was yet to comment on the rumours.

Targeted Ads and WhatsApp Co-founder

Facebook CEO Mark Zukerberg’s goal to monetise WhatsApp has forced the social media messaging service’s co-founders to leave the company.

One of them, Brian Acton, told Forbes recently that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. “Targeted advertising is what makes me unhappy,” Acton said.

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About the author

Harshad Patankar

My name is Harshad Patankar and I am the chief blogger at BumbleBeeHub Blog and where I like to share my internet/tech experience along with some fascinating updates around the Business, Technology, Education and Government sectos with my online readers on this website. You can read more about me at my About Page. You can follow me on Twitter, Facebook & Google