After making a popular messaging app totally free of charge by WhatsApp now messaging app WhatsApp is reportedly set to bring structured messages for enterprises. According to a new report by WABetaInfo on Twitter, the new feature has been found in WhatsApp’s latest updates on iOS, Windows and Android’s beta app. With the new functionality in WhatsApp’s structured messages, the app is trying to be more business friendly for enterprises. This essentially means that they will be enabled to send messages directly to a big number of users who are the potential audience. Currently, it is limited to mainly social interactions.
— WABetaInfo (@WABetaInfo) January 10, 2017
When it will be rolled out ?
Although the Twitter tipster WABetaInfo has dug into WhatsApp’s program and found references to the new feature of structured messages and it reportedly was present in the previous versions of WhatsApp updates in iOS. References were also found in WhatsApp for Web and Desktop as well, regarding the instant messaging apps’ structured messages but new feature will probably launch later this year.
There are references about structured msgs since 2.16.15+ for iOS.
I waited for announcing them to have a better idea about what were them.
— WABetaInfo (@WABetaInfo) January 11, 2017
According to the terms and conditions put in the WhatsApp update in August 2016, there was a hint towards the modification it is about to bring to the platform, which essentially will be integrating business services.
WhatsApp wrote: “We will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you. We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honour the choices you make.”
Is WhatsApp will spam you through Structured Messages
As there is no official communication from WhatsApp about the feature and how would be the feature works. Also we don’t have any idea about how the businesses will register for service and use the service. But there would be little spamming as this commercial messages will not get covered under Do Not Call registry.
"WhatsApp is secretly working on structured messages for businesses",