Did you like videos on Facebook ? if yes then soon you might be presented with the advertisement while viewing your next Facebook video. Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network Facebook is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips.
With the increase in the user base and the different attempts to reach the rural India with tie up with BSNL for providing free wifi connectivity; Facebook videos were watched for more than 100 million hours per day collectively by all users, hence Facebook lets video makers to monetise their videos. Earlier Facebook provided system by which user can sell though Facebook Pages.
Also Facebook is working with the Artificial Intelligence ‘Deep Text‘ which can identify your text and provide suggestion based on the content. This could be the reason for rolling out services like Yes mPower and placing Pizza Orders.
How would Ads will be inserted ?
Facebook is proposing ads after people have watched them for at least 20 seconds. which is a ‘Mid-Roll’ unlike almost everyone else in the ad business, CEO Mark Zuckerberg has forbidden “pre-roll” video ads, which run before a clip starts. Facebook will share revenue with publishers, giving them 55 percent of all sales which is like same split offered by YouTube, which dominates the online video ad business.
These ads will be triggered after a Facebook user has watched a video for 20 seconds. In addition, the new mid-roll ads will only appear during Facebook videos that have a running time of at least 90 seconds.
The new format suggests that the social networking giant is relatively giving more importance to the time people spend watching videos, rather than the total number of videos they watch. To give users even more ways to watch, Facebook last year rolled out the ability to stream videos from the social network to your TV through devices like Apple TV or Google Chromecast.
Although Facebook hasn’t commented publicly on this news.