Most of us use the popular short social media Twitter which provides broadcasting your 140 characters to your followers, the platform changed its structure and excluded images and links from the 140 character limit. The use of Business Intelligence has been increased and these platforms are creating huge data to analyse. With this in mind Twitter has also created Twitter Engage.
Use of Twitter Platform and Need of Credibility
With the increase in the popularity the platform like twitter is used by various celebreties and government bodies to reach customers in real time. The government bodies like BSE, Bengaluru Police and Govt departments have created ‘Twitter Seva’. Not just a Twitter Seva but it has been enabled with the creating various complaint, and paying bills over Twitter.
As the more and more services are coming on Twitter it needs credibility of Twitter handles to act based on the tweet.
A team led by Georgia Tech PhD candidate Tanushree Mitra scanned 66 million tweets linked to nearly 1,400 real-world events to build a language model that identified words and phrases that lead to strong or weak perceived levels of credibility on Twitter. An India-origin researcher has put together a system that would help analyse whether your tweet is credible or not, a report said.
How to make your tweet credible
Twitter earlier opened up its verified service to public, which will prove your real identity to the followers of your handle, but there need something to value your tweet.
“There have been many studies about social media credibility in recent years but very little is known about what types of words or phrases create credibility perceptions during rapidly unfolding events,” Mitra said in a statement.
The team looked at tweets surrounding events in 2014 and 2015, including the emergence of Ebola in West Africa, the Charlie Hebdo attack in Paris and the death of Eric Garner in New York City. The team asked people to judge the posts on their credibility — from “certainly accurate” to “certainly inaccurate” — and then fed the words into a model that split them into 15 different linguistic categories.
The Georgia Tech computer then examined the words to judge if the tweets were credible or not. It matched the humans’ opinions about 68 per cent of the time. That’s significantly higher than the random baseline of 25 per cent, the research said.
“Tweets with booster words, such as ‘undeniable,’ and positive emotion terms, such as ‘eager’ and ‘terrific,’ were viewed as highly credible,” Mitra said. “Words indicating positive sentiment but mocking the impracticality of the event, such as ‘ha,’ ‘grins’ or ‘joking,’ were seen as less credible. So were hedge words, including ‘certain level’ and ‘suspects,'” she added.
Tweets with longer message lengths were thought to be more credible. “It could be that longer message lengths provide more information or reasoning, so they’re viewed as more trustworthy,” she said.
“On the other hand, a higher number of retweets, which was scored lower on credibility, might represent an attempt to elicit collective reasoning during times of crisis or uncertainty,” she added.
We can expect the intelligence in a compact App that displays the perceived trustworthiness of an event as it unfolds on social media.
So get ready to check your credibility of Tweet !